By David Bozeman
It's time for another rant from an old guy complaining about how much better candy was "back in my day." Specifically, why is it so hard to get a pack of Wrigley's Spearmint gum? I can no longer find it at the checkout at Wal-Mart or Walgreen's or any of the other grocery or convenience stores in my area. I can't even find the three-packs in the candy section anymore.
Are you serious? Wrigley's gum has always been THE staple of chewing gum, guaranteed available everywhere. Doublemint, Spearmint and Juicy Fruit lined even the most meager candy displays (with Big Red and Winterfresh coming along later). Today, only Doublemint (which I like) is easy to find. Juicy Fruit, another favorite, is about as easy to buy. Extra Spearmint, Wrigley's sugar-free brand, is really the closest I can hope for.
What happened to my Spearmint? Is it just too smooth and understated in contrast to the overly apparent icy-coldness of Doublemint (and others)? Even Extra's version overwhelms your taste buds with mint. Wrigley's Spearmint could just be too adult for today's market, though I would simply call it subtle and plush, the fine chocolate of chewing gum.
According to Google, it's available in stores or online. Ordering chewing gum online? It shouldn't be this difficult! Kids today will never know the joy of unlimited gum and candy selections. Remember Dentyne in the red packs? Light, cinnamony, breath-freshening perfection (Speaking of which, remember Certs breath mints? The gold standard!). How about rolls of Life Savers, with such tantalizing flavors as tangerine, coconut, pineapple, etc.? How I long for Adam's Sour gum, in flavors such as cherry, grape and orange. The fewer options still available, most kids can't afford on their own. At this point, I'd settle for some of those old Wrigley's commercials with their catchy jingles. I haven't seen any new ones in years. Even the advertising was better decades ago.
Yes, I understand free market economics, supply and demand, etc.,
etc. I'm well aware that chewing gum is not as popular in uptight, modern-day America. What I want to know is why? Maybe a stick of Spearmint and a rush of sugar would make consumers less cynical, if only for a while. Why should a simple, classic pleasure prove so elusive? Why do garish, over-powering, artificially flavored treats dominate the candy aisles? I guess it's not really the lack of supply that baffles me, it's the lack of demand.
So that's my latest rant. I'm still a consumer with money to spend, so it's my right. And there's plenty more to say. I haven't even started on movies or music yet.
Note: Thank you CVS! I found a pack just before Christmas. All you other retailers, you need to fill your candy counters!
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Thank you for reading. Comments welcome.
davidbozeman63@gmail.com
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