By David Bozeman
Would you rather be a mentor or a social media superstar?
I just want to share important and inspiring messages. Part of making DOM possible is managing the mechanics of setting it up and, of course, marketing it. It's like telling an artist to find sheetrock and bricks and apply for a building permit to build a studio before he can do the one thing he loves - painting.
How does one soar above the logistics of modern-day living and just be free to create, to build, to be? To succeed today, so we are told, you must create multiple social media profiles. You must look twenty-five (how do I edit or do photoshop?) and sell your technical school diploma as if it's an Oxford degree.
And make contacts. I don't even like to ask a waiter for ketchup, but not marketing yourself is not an option. Like mingling in a cyber cocktail party, I'm supposed to add people - or rather, contacts - to my LinkedIn account. I set one up the other day and it remains a work in progress. Your information never measures up! An 'update profile' reminder is the only reward I get for selling my achievements as a writer and human being. Should I invest money for a profile "accessible to more people" or should I be a cheapo and settle for the free (and lesser) option?
Such has always been the case. Creative minds have always had to maneuver minefields of regulations, details and self-promotion - just the cost of being an idealist in a world that requires pragmatism.
Despite the countless advantages of technology and social media, one of the disadvantages is that we find ourselves servants to an outlet actually created to serve us. What should offer a portal to our creative output becomes an end in itself. Facebook, Instagram and others devour time and passion, shortening our attention spans, maxing out our capacity for interest and fascination. But can we really live without them? As author Marshall McCluhan once said of television, "the medium is the message." How many likes on my latest post? How many likes on my comment on someone else's post? How do I launch a meaningful conversation in a universe where snark and shock garner all the attention?
For those of us who grew up before the Internet, promoting yourself meant simply a firm handshake and a pair of dress slacks. Presenting your writing required merely double-spaced, typewritten manuscripts. Today, just mastering Microsoft Word feels like an obstacle course of technical school proportions.
So, what are the lessons of my plunge into social media? I'm excited to connect with people! Still, a popular phrase (and title of a documentary detailing the Civil Right Movement) always redirects me to my highest goal - keep your "eyes on the prize." Your creation is your calling. Don't fret over social media likes - what is fashionable today may well be forgotten tomorrow. Quit scrolling your phone every ten minutes for updates. Put your nervous and restless energy to use: write, build, create, mentor. These are the activities that endure. Achieving your vision will always entail some headaches, no escaping that, but some market-tested, fleeting image on a flat screen is not you. And don't obsess over your aged face in your profile pic. You earned those lines. Share them with pride.
Finally, my social media pages (Facebook, X, LinkedIn) are informative and encouraging, but they serve as mere gateways to my blog, which is the real heart and voice of a personable man in an impersonal world.
Feedback welcome: davidbozeman63@gmail.com
Facebook and X: diary of an obsolete man

